Resignification and Cultural Re/Production in Japanese Television Commercials
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منابع مشابه
Modernization and Tradition in an Age of Globalization: Cultural Values in Chinese Television Commercials
The authors analyzed commercials (N = 496) shown on three Chinese TV stations in the summer of 2000 to uncover the dominant value themes and identified 13 value themes as applicable in the current sample. This study found that the most dominant value themes in the Chinese commercials were product quality/effectiveness, family, modernity, beauty/youth, and pleasure indicating the prevalence of u...
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Advergames played on computers can be persuasive forms of advertising, especially when players are highly involved or experience telepresence (‘‘being there’’ in the game). But 30-s TV commercials also deliver high levels of telepresence. Online-video interactive TV commercials, which can combine a TV commercial and an advergame, potentially deliver double the effectiveness of either form of ad...
متن کاملDo television food commercials target children in Germany?
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ژورنال
عنوان ژورنال: M/C Journal
سال: 2001
ISSN: 1441-2616
DOI: 10.5204/mcj.1905